We reduced friction during the sales and sign-up process and redesigned
StorTrack’s dashboards to make them insightful and clean.
This was all accomplished in a short timeframe, with a limited budget.
StorTrack’s mission is to help businesses and people make intelligent decisions regarding “the three p’s” price, positioning, and perception. They accomplish this by collecting and aggregating big data and applying machine learning to extract actionable insights for use in online products and services. StorTrack was created by Aggregate Intelligence, Inc, a world leader in data intelligence solutions. They are headquartered in Silicon Valley with offices in Europe and Asia.
StorTrack lacked a team member with design experience in saas products and services. They needed a company that could focus on the user experience, meet tight deadlines, be flexible, and work well with their developers in-house.
To get the full picture and provide the best results, we first mapped out the user journey and compared it to StorTrack’s project goals.
The Sign-Up Process Before
The Sign-Up Process After
To simplify the sign-up process we ensure that users are made aware of StorTrack’s membership packages. This greatly reduced the number of calls the sales team received allowing them to focus on getting more sales. This also continues to save money for StorTrack on payroll expenses more than covering their design investment.
The Market Dashboard Before
The Market Dashboard After
The Data Card Before
The Data Card After
We observed real user data and did research to find out what aspects of the dashboard people interacted with most and what areas provided the most value. We discovered that users first examined the data cards before jumping into more detailed reports.
Following the law of proximity, we implemented new information hierarchy and redesigned the data cards to make them pop.
The Unit Type Data Dashboard Before
The Unit Type Data Dashboard After
The original design included three dashboards and a vast amount of data which made the redesign very tricky. We had to bring the users attention to the most important data which is price variability and unit type variability.
We were able to consolidate all three dashboards into a single screen with beautiful charts and graphs that are easy to read. Users are now able to find the most important and relevant data they need to make better decisions quicker.
Once we had gathered a list of clear application feedback, we consolidated everything together into a clear action plan and assigned priorities to each item. This helped us decide where to focus design effort and which new features we needed to implement.
The results of Garaj Studio’s redesign of StorTrack has been a great impact. As with most projects, design is an ongoing process and we continue to work with StorTrack to develop their SaaS.
“We were in the process of redesigning our existing products and the UX work done by Garaj Studio is beyond our expectation.”
John Tilly, CEO at Aggregate Intelligence
Hi, I’m Mudassir Azeemi. I help SaaS companies design better
experience for their products.